Thank you for your interest in Individual.com. We are a free news service that is individualized to each user's specific interests. We collect articles from over 70 top news services and sort them by company and by 150 popular topics.

We then have the users select which topics and companies he or she would like to see on a daily basis. Each day we collect the articles, sort them and send out a Daily News Email to each user. We also create a unique Personal News Homepage for each user and update it throughout the day.

Obviously, this presents a wonderful user experience but it also presents a fantastic opportunity for advertisers.

The best thing to do is to join Individual.com, select a profile and enjoy the service for a couple of days to see how it works.

As you will begin to see, each user selects a number of topics that reflect an area of interest. These topics fall under a set of 10 Newsdesks. Advertisers can request that a campaign be run exclusively under one Newsdesk or another. The Newsdesks are as follows:

Top World News Business Finance Internet Computer Energy

Healthcare Sports Telecom Environment Transportation

In addition to the Newsdesks, there are Industry Newsgroups that can also be targeted. They include:

Accounting Advertising Aerospace Agriculture Architecture Art & Design Automotive Car Rental Chemicals Construction Defense Direct Marketing Education Engineering Entertainment Food, Beverage & Tobacco

Forestry Human Resources Insurance Manufacturing Marketing & Public Relations Meat Packer Media Mining Real Estate Retail & Distribution Steel Technology Travel & Hospitality Waste Management